Mike Oakey, Global Head of Digital Marketing, Aviva
Mike will discuss how companies are rethinking how to organise for digital marketing success. How best in class organisations are preparing for success, establishing new teams, structures and processes to ensure agility, speed and ROI.
Scott Stockwell, Editor in Chief, IBM Europe
Scott will discuss his trajectory since his days as a Marketing Innovation Group Leader. How and why he's designed and championed agile marketing within IBM, how it’s evolved, what he's learnt, where it’s going and the role technology has played.
Panel Discussion and Q&A led by Charles Hough, President, NewsCred
The panel will discuss the ever-changing business environment, the rise of marketing technology, how to adapt to this new business landscape, and what it means to be truly agile. Panelists will include:
· Francesco Federico, Executive Director, Marketing and Digital Transformation, JLL
· Hilda Tingle, Global Head of Digital Marketing, BNP Paribas Asset Management
· Anoo Mehmi, Global Digital Content Strategist, GSK
. Pauliina Jamsa, Global Senior Online Marketing Manager, Siemens