Mike Oakey, Global Head of Digital Marketing, Aviva
In this session, you'll learn how best-in-class marketing organisations are preparing for success by establishing new teams, structures, and processes to ensure adaptability and maximum ROI.
Panel Discussion and Q&A led by Charles Hough, President, NewsCred
The panel will discuss the some of the biggest industry trends: the explosion of marketing technology, how to adapt your marketing organization to this new business landscape, and how marketing leaders can ensure they're meeting business demands. Panelists will include:
· Francesco Federico, Executive Director, Marketing and Digital Transformation, JLL
· Hilda Tingle, Global Head of Digital Marketing, BNP Paribas Asset Management
· Anoo Mehmi, Global Digital Content Strategist, GSK
. Pauliina Jamsa, Global Senior Online Marketing Manager, Siemens